Content Marketing

"Content marketing is a commitment, not a campaign.”
Jon Buscall, CEO, Moondog Marketing

Content marketing is important to B2B businesses because it helps you increase your brand awareness, build trust and credibility with prospects and customers, educate them about your products and services, generate more leads, and drive higher loyalty – and does all these things in a cost-effective way.

Source: Drewl.com Blog

Content Marketing has become the #1 way for B2B businesses to drive brand awareness and lead generation on the Internet.  B2C content seeks primarily to inspire, entertain and sometimes shock the consumer into remembering the brand.  B2B content on the other hand, is educational and informative.  It should help B2B buyers answer these questions about your product/service:  What is it?  How does it work?  How will it help me?  And why should I buy it from you?

WIZ Advisors has always believed that high quality content drives high quality leads.  We are strategists with incredible writing skills and brand experience that help B2B businesses position themselves as market leaders and industry experts.  We accomplish this in many ways, but most notably through a proprietary process called “The WIZ Method.”

The WIZ Method

The WIZ Method is our three-step process to drive brand awareness and high quality leads for B2B businesses.

  1. We write a thought provoking, research-driven white paper or ebook.  We educate the target B2B buyer on the market – size, growth, trends, key players – and position our client as the ideal solution.  Why a white paper?  Because 77% of B2B customers in a recent DemandGen Survey responded that they read a white paper or long-form article before making a purchase.  A white paper is the best way for a buyer to get to know an industry without having to shell out thousands of dollars for an analyst report.
  2. We develop a comprehensive content portfolio using the messaging from the white paper or ebook.  The portfolio – which we customize for each client – includes:  buyer persona(s), press release, blog, article, social posts, infographic, email, landing page, etc.
  3. We launch the white paper or ebook and supporting content in a coordinated cross-channel brand awareness campaign.  Each piece of content contains a link to the landing page for target buyers to download the white paper in exchange for their contact information.  This process not only drives traffic to your website, but it also improves your organic SEO.  These prospects are then vetted, added to your email list, and distributed to your sales team for follow up.

Content Marketing Services

  • White Papers / eBooks
  • Articles
  • Press Releases
  • Social Media posts
  • Landing Pages
  • Emails – Creation, Distribution, Optimization
  • Blogs
  • Videos
  • Webinars
  • Podcasts

Offline Awareness and Lead Generation Services

  • Direct Mail
  • Trade Show and Conference Planning & Execution
  • Speaking Engagements
  • Interviews
  • Analyst Coverage
 
How can we help you?

Reach out to us anytime.

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“Stacey is a shining star in a sea of digital marketers. Her focus on customer service makes a huge difference in working with WIZ Advisors – she always goes above and beyond to deliver the highest quality results.”

Tracy Long DeForge
CEO & Industry Pioneer, Produce Your Podcast