WIZ Advisors Marketing Strategy Monthly – February 2019 – Search Engine Optimization (SEO)
WIZ Advisors’ Marketing Strategy Monthly
Date: February 26, 2019
Topic: Search Engine Optimization (SEO)
I hope you enjoyed our inaugural "WIZ Marketing Strategy Monthly" last month, where I shared some insights on Content Marketing, as well as a Content Marketing Framework. You can still access the framework at this link:
For February, I thought we'd address search engine optimization (SEO). Most companies agree that SEO should be a priority in driving brand awareness, but few know how to do it effectively.
SEO Strategy: The Four Pillars
"Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic - not paid - search engine results." - Moz.com
An SEO strategy includes on-site and off-site optimization tactics. Onsite SEO focuses on optimizing content and code on your website to rank higher in search engine results pages (SERPs). Off-site SEO focuses on link-building, the process of having reputable sites on the Internet link to your content, because they find it relevant and engaging.
There are four pillars that every marketer must consider in their SEO strategy: indexability, crawlability, content, and links. Indexability and crawlability are related to the coding on your website. I am not a website developer - but lucky for me - there are fantastic tools like SEMRush that will do a free audit of your website and let you know any errors in code that are preventing your site from being properly indexed or effectively crawled by search engines like Google. The tool is extremely user friendly so even non-coders can understand and make the respective updates. The third and fourth pillars, creating and promoting relevant content and having "trustworthy" sites to link to your website, are significantly more difficult and require a longer term outlook with respect to results.
Download our "Quick intro to SEO: A Strategist's Perspective":
To learn more about the keys to executing the "SEO 4 Pillars Strategy" and the challenges you can expect, you can download our SEO Framework deck by clicking on the link below. In the deck, I have also provided my perspective on why SEO - while important - should be just one of many tools in your brand building toolkit.
Did you know that WIZ Advisors just launched its YouTube channel, where we are posting FUN FACT videos every month on various marketing subjects, like SEO? Check it out!
If you have any questions about the deck, WIZ Advisors, or would like to discuss your company's specific challenges and needs, feel free to email me or call my mobile directly.
Until next month.
Chief Marketing Strategist, WIZ Advisors
Mobile: (615) 934-1817