What is The WIZ Method?

 

Date:  June 3, 2019

Topic:  What is “The WIZ Method”?

 

WIZ Advisors just launched its proprietary service to drive brand awareness and high quality leads for B2B clients.  It is a proven three step process – and it REALLY works.

Here is a one-minute video about The WIZ Method:  “Meet Phil”.

https://www.youtube.com/watch?v=zKFgxo2nBck

 

The WIZ Method – A Quick Overview

Why does Step 1 of The WIZ Method involve creating a research-driven, industry white paper?  As the slide below illustrates, buyers want to read a white paper when they are researching a B2B purchase.

A white paper can also be spliced in a variety of ways – a blog, an article, a press release, social posts, infographics, emails, etc. – to form a content portfolio (Step 2).  The content can then be launched over a series of weeks in a coordinated cross-channel campaign to drive brand awareness and qualified leads (Step 3).

 

Download “The WIZ Method” Presentation to Learn More

Click below to read our “The WIZ Method” framework, which outlines in detail what the process involves, why it works, and the kind of results you can expect to see when implementing it.

View “The WIZ Method” framework here:

https://wizadvisors.com/wp-content/uploads/2019/06/The-WIZ-Method-Final-May-2019.pdf

Learn more about WIZ Advisors B2B Content Marketing Services here.

If you have any questions or would like to discuss how The WIZ Method can drive growth for your business, please contact me directly via email or mobile.

 

Stacey Wisniewski

WIZ Advisors LLC

Chief Marketing Strategist

Email: stacey@wizadvisors.com

Mobile: (615) 934-1817

www.wizadvisors.com

 

Why Video Marketing is Essential for B2B Businesses

Did you know that video will represent over 80% of Internet traffic by 2022? Or that video drives a 158% increase in organic traffic to your website? Or that social video generates 1,200% more shares than text and images combined?

Consumers prefer it too. 91% of consumers have watched an “explainer video” (video that explains who a company is or what a product can do for you) in the past year. 64% of Internet users are more likely to buy a product or service after watching a video. And, 68% of prospects prefer to learn about a product or service through video.

So what are you waiting for? Video is not just a “nice to have” anymore, it is a MUST. If you aren’t posting videos or running video ads for your business, you are missing the mark.

Click the link below to download WIZ Advisors’ framework on B2B Video Marketing – what it is, why it’s important, three types of video content (“Triple H Video Strategy”), and how/where to promote them.

https://wizadvisors.com/wp-content/uploads/2019/04/Video-Marketing-is-Essential-for-B2B-Companies-April-2019.pdf

As a SPECIAL BONUS, below is a video I published on WIZ Advisors’ YouTube channel about Video Marketing. It is entitled “What I Learned about Video Marketing from my 10-year Old” – it’s a summary of my interview with my 10 year-old about her thoughts on advertising, and I think you’ll love it.

https://www.youtube.com/channel/UC8GJWTYE_IXUA9FDSWfgVWA) about Video Marketing.

As a marketing strategist, I am always looking at the latest research on Millennials and Generation Z. My 10-year old represents the generation that follows, a generation that has grown up with YouTube and Netflix over live TV, cord cutting over landlines, and Uber over taxis (she’s never even been in a taxi!). I always learn something new when I talk to her. I hope you do too.

Subscribe to WIZ’s YouTube channel here:  https://www.youtube.com/channel/UC8GJWTYE_IXUA9FDSWfgVWA

Learn more about WIZ Advisors B2B Content Marketing Services here.

 

Stacey Wisniewski

WIZ Advisors

Chief Marketing Strategist

Email: stacey@wizadvisors.com

Mobile: (615) 934-1817

www.wizadvisors.com