Introduction  Building brand awareness and generating interest are crucial for any emerging company looking to establish itself in a competitive market. After seven years of helping small and midsize companies develop and execute successful demand generation plans, WIZ Advisors knows a thing or two about where to spend your valuable marketing dollars.  In this eBook,

Since it’s August, the month when marketers start planning and budgeting for the following year, we thought we’d share our most beloved Marketing Strategy framework with you. Having started WIZ Advisors in 2017 after a 20-year career in corporate strategy and marketing, I had a ton of templates and frameworks I’d built to drive success

Generative AI is now mainstream.  As we look back in history, it is easy to see how technology has changed the way we communicate with each other and the world.  Where we once relied on telephones connected to wire lines in our homes, we now carry smartphones in our pockets to wirelessly call, text, send emails, and

The Current State of Digital Marketing – Takeaways for 2024 Introduction – Economic uncertainty has impacted marketing spend in 2023. Economists are predicting that the US will skirt recession in 2024 – although the arguments for/against have flipped about eight times since the beginning of the year. Either way you see it, there are economic