Introduction Recently, I was having coffee with a good friend and fellow Marketing Agency owner and we started chatting about how much Marketing has changed over the years. Then I asked her this question: “What is one aspect of our role as marketers that you think will never change?” Her answer: “We will always be

There’s a reason why talk about marketing and sales alignment is all the rage right now It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based

A foundational element of successful B2B marketing that isn’t new but has been gaining more attention lately is the concept of Customer Persona(s).  With the move to digital-first marketing over the past year, competition for your prospects’ attention has grown exponentially.  If you aren’t 100% sure who you want to target, what their pain points

What’s Your Digital Marketing Strategy in 2021: “Wait and See” or “All-In”? There was no one-size-fits-all B2B marketing strategy in 2020.   As an B2B Agency owner, I get a bird’s eye view into marketing trends, client strategies and changing budgets.  The first half of 2020 was a “wait and see” time for many B2B

Introducing WIZ Advisors 5 C’s of Brand Trust Introduction In our previous blog on “Brand Trust”, we established why brand trust is so important in today’s digital world, let’s discuss how to build it.  At WIZ Advisors, we have learned that building brand trust comes down to exhibiting five specific characteristics.  We call them the

Three Reasons Why Brand Trust is So Important NOW Reason #1: Buyers see a bigger need for brand trust today than in the past – and are much more skeptical. Brand trust has become extremely important to buyers. In Edelman’s Brand Trust Study 2020 – COVID Update, 70% of buyers say that trust is more

The World Has Changed It is 2020 and our entire world has changed.  Americans have been living in lockdown, only leaving their homes for groceries, fresh air or exercise – and only then with masks and mandatory social distancing. Not unexpectedly, the U.S. economy (real GDP) plummeted nearly 33% in the second quarter of 2020,

So much has happened at WIZ Advisors since the start of the year!  We’ve been incredibly busy and I couldn’t be more thankful for the growth of the Agency.  One of the biggest updates is that WIZ Advisors became a Hubspot Agency Partner in January 2020. On a separate note, I would be remiss if

Why LinkedIn is Essential for B2B Lead Generation – November 2019 Introduction: Why LinkedIn for Lead Generation? With over 600 million users, LinkedIn has become the ideal place for social selling. It has the right mix of professional and personal that allows businesses to sell to potential clients in a channel where they will be

Introduction – What is a white paper? People sometimes confuse research reports and white papers.  Research reports are typically the results of months – sometimes years – worth of research, conducted by a particular company, institute or government entity.  These reports are not produced for commercial value.  Instead, they are meant to be shared with,