Since it’s August, the month when marketers start planning and budgeting for the following year, we thought we’d share our most beloved Marketing Strategy framework with you. Having started WIZ Advisors in 2017 after a 20-year career in corporate strategy and marketing, I had a ton of templates and frameworks I’d built to drive success

Generative AI is now mainstream.  As we look back in history, it is easy to see how technology has changed the way we communicate with each other and the world.  Where we once relied on telephones connected to wire lines in our homes, we now carry smartphones in our pockets to wirelessly call, text, send emails, and

The Current State of Digital Marketing – Takeaways for 2024 Introduction – Economic uncertainty has impacted marketing spend in 2023. Economists are predicting that the US will skirt recession in 2024 – although the arguments for/against have flipped about eight times since the beginning of the year. Either way you see it, there are economic

Introduction Recently, I was having coffee with a good friend and fellow Marketing Agency owner and we started chatting about how much Marketing has changed over the years. Then I asked her this question: “What is one aspect of our role as marketers that you think will never change?” Her answer: “We will always be

There’s a reason why talk about marketing and sales alignment is all the rage right now It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based

A foundational element of successful B2B marketing that isn’t new but has been gaining more attention lately is the concept of Customer Persona(s).  With the move to digital-first marketing over the past year, competition for your prospects’ attention has grown exponentially.  If you aren’t 100% sure who you want to target, what their pain points

What’s Your Digital Marketing Strategy in 2021: “Wait and See” or “All-In”? There was no one-size-fits-all B2B marketing strategy in 2020.   As an B2B Agency owner, I get a bird’s eye view into marketing trends, client strategies and changing budgets.  The first half of 2020 was a “wait and see” time for many B2B

Introducing WIZ Advisors 5 C’s of Brand Trust Introduction In our previous blog on “Brand Trust”, we established why brand trust is so important in today’s digital world, let’s discuss how to build it.  At WIZ Advisors, we have learned that building brand trust comes down to exhibiting five specific characteristics.  We call them the

Three Reasons Why Brand Trust is So Important NOW Reason #1: Buyers see a bigger need for brand trust today than in the past – and are much more skeptical. Brand trust has become extremely important to buyers. In Edelman’s Brand Trust Study 2020 – COVID Update, 70% of buyers say that trust is more

The World Has Changed It is 2020 and our entire world has changed.  Americans have been living in lockdown, only leaving their homes for groceries, fresh air or exercise – and only then with masks and mandatory social distancing. Not unexpectedly, the U.S. economy (real GDP) plummeted nearly 33% in the second quarter of 2020,